LeadSloth

AUGUST 11, 2009

If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. Jep: Is there a typical target group that is easier to reach with PPC? Above all, paid search is very measurable and controllable.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

SEPTEMBER 24, 2009

Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. Additionally, enriching the data with the prospect’s interests makes it possible to better target your campaigns. Don’t Worry About Failure.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

JULY 12, 2010

I see two clearly distinct target groups for HubSpot: Small business owners. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100