Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). In this post, I’m going to focus on content for the early stages of the buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Adobe Experience Cloud Blog

JULY 6, 2010

ardath421 : 83% of buyers say they did not follow traditional path in latest purchase process . ardath421 : Dream big, start small and scale appropriately when building a lead mgmt process . Brian Solis of FutureWorks kicked off the next session, Visualizing the Opportunity for B2B Marketers in Social Media.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. It is a social media engagement process that includes the idea of finding Influencers in your target markets. Good stuff.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

KoMarketing Associates

OCTOBER 27, 2015

Without a clear understanding of who it is you’re selling to, your marketing team’s initiatives will likely be released into a deep abyss of information, and turn into “stuff,” especially online. In fact, the highest level of human interactions occurred during the “education” phase of the purchase process.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Thanks for sharing good support information for B2B social media. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. link] [link] davidweiner RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Glenn Taylor Very concise information! This is complex stuff!!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Hubspot

MARCH 10, 2016

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 1) A/B Testing. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28