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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

The ad below from CRM giant Salesforce.com is an exception. Here, the Salesforce folks have accomplished a design that is both unique enough to catch the eye as you scroll by, but also informative enough to engage the reader. Here are the two key reasons why I think that is: 1. Click To Tweet.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. Salesforce.com. From the group introduction: Salesforce.com. Search Engine Land. Salesforce app ecosystem.

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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king. Initially founded as a company that would provide “objective credit information to subscribers,” they’ve always understood the market value of good data. No new data, no innovations, little growth.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Some rely on their gut feelings, claiming that social media ‘just works’. CRM Integration.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Some rely on their gut feelings, claiming that social media ‘just works’. CRM Integration.

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Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

There’s much useful information to be gleaned from the report, but my one major quibble comes from the term “high-performing.” None of this renders any of the information in the report false or useless, but it may be wise (in my view) to consider the term “high-performing” with the proverbial grain of salt.

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10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI. It is the middle-man of software information. Most CRM’s like SugarCRM and Salesforce.com are considered to be a SaaS as well as Google Apps like Google Docs.