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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic. Click To Tweet.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

As a lifelong storyteller, Melanie Deziel educates and informs marketers worldwide about strategies for creating engaging and compelling brand storytelling. Founder of Annielytics.com, Annie Cushing has become a well-known figure in the SEM community and has published her works on leading industry sites from Search Engine Journal to Moz.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. ’” Valerie Bianco. valeriemichelle.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. ’” Valerie Bianco. valeriemichelle.