Everything Technology Marketing

JULY 17, 2013

The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. It is through content that many other online marketing channels flow best. Content is king. Why, you ask?

Webinar Metrics 100

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Everything Technology Marketing

MAY 30, 2012

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision.

Customer Surveys 100

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Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision.

Customer Surveys 100

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Everything Technology Marketing

DECEMBER 11, 2013

Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Never before have marketers had the opportunity to understand their audiences in such fine, precise, and comprehensive detail. So how do you go about setting the stage for an effective marketing analytics strategy ?

Analytics 100

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Everything Technology Marketing

MAY 24, 2010

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? Now imagine the information customers are finding is yours.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

OCTOBER 14, 2009

But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that.

Social Media 100

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Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Initially, you may not have any information about the buyer other than generic segment and persona profiles.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100