Madison Logic
MARCH 14, 2023
While we’ve already discussed why LinkedIn is a marketer’s best friend, it’s just as important to show how quick and easy it is to integrate it with the ML Platform to run more successful multi-channel ABM campaigns. Why Integrate LinkedIn with the ML Platform?
ANNUITAS
MARCH 21, 2023
Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas. Analytics: More Data Sources and Improved AI Modeling Tools Adobe Measure includes two major additions.
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Launch Marketing
OCTOBER 5, 2022
75% of marketers currently use at least one marketing automation solution or tool , a number that has been steadily on the rise. However, many companies are still unsure of the value that marketing automation can bring to their company, while others are not even sure exactly what it does. Here are a few.
Madison Logic
MAY 3, 2022
B2B marketers must engage prospective buyers with relevant content and advertising across multiple channels across individual members of a larger buying committee. . When marketers distribute content and advertising in siloed channels, there’s no guarantee that your messaging is aligned across each channel.
PureB2B
JULY 6, 2022
This may seem challenging, but it’s a possibility through the enablement of the modern-day marketing technology stack. When you examine the values and applications of marketing automation, it’s important to look at how it’s going to be used, who’s going to use it, and what the end goal is. Why Marketing Automation?
ClickZ
OCTOBER 19, 2020
Marketing automation software is going to be dependent on your organization’s needs and criteria. Marketing automation is a great way to automatically move prospects, develop relationships and capture leads with software. The software typically includes analytics and multi-channel marketing initiatives.
Conversica
NOVEMBER 16, 2020
This is true whether you are talking to someone in-person or over a digital channel such as email, SMS or website chat. While technology can help scale communications via digital channels, it has to be the right technologies to ensure quality communication. Robust Communications Across the Customer Journey.
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