long-tail Information Related Topics 
Industrial Marketing Today
JANUARY 3, 2012
Optimize for long-tail keywords + More linking opportunities = Better SEO. Dust off some of those long technical articles that are languishing somewhere on your website. Here are the basic steps for converting long technical articles into short blog posts that will become a content series. Fresh Content = Better SEO.
Industrial Marketing Today
JUNE 4, 2011
With a static Web page, it would be difficult if not impossible to rank high using those long tail keywords as a keyword phrase. Site visitors from your blog are more receptive to giving up their contact information in exchange for more valuable content that is locked behind registration forms on your Website.
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Industrial Marketing Today
NOVEMBER 1, 2010
Objectives: To own the space as the thought leader, build familiarity and gain trust for a wide variety of topics and technologies that are of interest to specific audiences; generate contacts (customers) that lead to profitable sales; and deliver more sophisticated customers support.
Industrial Marketing Today
OCTOBER 26, 2009
A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)
Industrial Marketing Today
DECEMBER 15, 2011
An industrial blog can provide a huge boost to your SEO efforts because it is easier to optimize posts for long tail keywords than it is to optimize static Web pages. These videos may lack the slick, studio quality but the informal approach seems to work well with the target audience.
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