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SEPTEMBER 24, 2023

LinkedIn groups are, in fact, still a thing. Because for folks like us, LinkedIn is a must. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

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Linkedin Paid Search Agency Work Management Peer-to-peer 130

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OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand. This is just a big-picture overview.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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SEPTEMBER 26, 2023

Use this information to pitch a new angle on a high-performing topic. You reach out to Ann (perhaps on LinkedIn) and tell her you were so inspired by her book that you wrote a post about it. On a side note, it also shows who shared the content, which you can keep track of for future use (influencer marketing, anyone?).

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SME FAQ Domain Link Building 141

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FEBRUARY 26, 2024

The California Consumer Privacy Act (CCPA) is a law that imposes certain obligations around privacy and security on companies that collect personal information from California residents. Advertisers can target lookalike audiences on digital advertising platforms such as Facebook and LinkedIn. What is a Channel in Advertising?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221