sagefrog
APRIL 2, 2024
At the heart of this technological evolution lies the MarTech stack—a combination of marketing and technology tools designed to streamline and optimize marketing efforts. We’ll help you answer this question and build a B2B MarTech stack to streamline your marketing efforts and accelerate your reach and growth.
LeadSloth
MARCH 22, 2009
I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. The company in question has used a comprehensive marketing automation system for about 2 years.
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Customer Experience Matrix
MAY 19, 2010
Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. This will also change, first with a self-service file upload and eventually with a direct API connection. The first connectors are due shortly. Clever folks.
NuSpark Consulting
DECEMBER 18, 2011
Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. But again, this information is tied to a company visit; not a user visit. Here’s an example of Loopfuse Marketing Automation.
Online Marketing Institute
MARCH 13, 2011
Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch.
Smashmouth Marketing
JUNE 25, 2009
The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.
Smashmouth Marketing
JUNE 24, 2009
The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.
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