Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

OCTOBER 31, 2019

According to a study by Gartner, only 20% of the information on B2B websites displays characteristics of buyer enablement – which means that marketers have a big opportunity for building B2B marketing campaigns. Phrasing relevant keywords & posting relevant information to intrigue the customers does the trick.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

MARCH 9, 2020

Working with the sales team, helps marketers to understand the pain-points of the customers, their challenges & other information required for scaling up personalization to streamline the B2B sales cycle.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

FEBRUARY 28, 2020

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. According to Cintell , Companies that exceed the lead & revenue goals were 2.2 Is it the information that it provides? Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Types of Business Information.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

SEPTEMBER 25, 2019

Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL). The marketers need to assure that they allow the inline links and an author byline that leads back to the primary domain of a website. The brands need to have systems in place to track & capture leads generated through syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

FEBRUARY 17, 2020

This information can help you assess the impact of each piece of content. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers. Tools like Screaming Frog can be helpful. Thereafter, the marketers can update, re-write or erase their pieces of content.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Using brand segmentation, brands get more specific about their target market.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 20, 2019

Highly qualified leads can be generated using a viral content strategy. The pieces of content that help people to stay in touch with each other & lead to mutual growth or prosperity (on an intellectual level for example). Also, our brains can easily interpret visual information as compared to the text-based ones.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. the subject-line & the body of each email that is being sent to the leads.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

OCTOBER 29, 2019

Customer Retention & Word-of-Mouth-Marketing (WOMM): According to a report by MediaPost, the existing customers of a brand are 70% more likely to spend than the normal customers will. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Valasys

JULY 8, 2019

Also, several scientific studies have proven that humans are visual learners & 90% of the information transmitted to their brains is visual. Videos have a wider reach & as per a report by Digital Information World, 55% of the people using internets watch online videos on a daily basis. .

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56