The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 174

Storytelling Consulting Marketing & Strategy Paid Search Agency 174

The Forward Observer

MARCH 8, 2024

Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. And, interesting fact – earlier in her career she was a TV reporter and news anchor! She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts.

Social Media 158

Social Media Resource Management Organization Social Marketing 158

The Forward Observer

DECEMBER 1, 2023

This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepare you for dealing with various conversational barriers like information overload, multitasking, ambiguity, mistrust, unconscious biases, and more.

Buyer Personas 166

Buyer Personas Barriers Click Rate Marketing & Strategy 166

The Forward Observer

DECEMBER 29, 2023

Information – How to give the consumer the best information to help them buy. And, interesting fact: Jay has the same birthday as Elvis Presley! Art in advertising – Should we use bespoke artwork or tried and tested visuals? Things too costly – What strategies are too costly to attempt in advertising?

Advertisements 150

Advertisements Advertising Sample Wikipedia 150

The Forward Observer

NOVEMBER 27, 2023

Be informed, inspired, and challenged with this new daily calendar. And, interesting fact – he has taught hundreds of people how to juggle! ″x 4.5″ In 2015, he created the altMBA, a 31-day online leadership workshop that now has 5,000 alumni in more than 75 countries. Listen to the Interview… Links… Ship it.

Click Rate 130

Click Rate Amazon Marketing & Strategy Paid Search Agency 130

The Forward Observer

FEBRUARY 9, 2024

And, interesting fact – he is a dancing machine!

Click Rate 338

Click Rate Case Studies Paid Search Agency Amazon 338