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The Battle for Marketing Talent in Professional Services

Hinge Marketing

That comes as no surprise – platforms like LinkedIn and communities like LinkedIn Groups have become vibrant centers of conversation in the world of professional services. This presents a challenge for a firm wanting to use marketing as a driver of strategic growth. On Twitter and LinkedIn? How can a firm proceed?

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

These changes present a good opportunity to make sure your site's "About Us" and contributor bio pages are well written and detailed. What Happened: Google's Danny Sullivan confirmed via Twitter to Search Engine Land that the character length of snippets — also known as meta descriptions — decreased in recent weeks.

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Five ideas for creating personalized targeting without cookies

ClickZ

The kind of content that you utilize should be dependent on the proclivities of your target audience. That means there are other versions of cookies that you can still utilize. In other words, a good DXP centralizes your personalized targeting efforts within your company’s tech stack. Find him on Twitter at @johnrampton.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Eventbrite - Eventbrite is a provider of online event management and ticketing services.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-degree media is also great for showcasing your company’s culture.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

An example of this is the Twitter API. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a free URL shortening service that provides statistics for the links users share online. HootSuite - HootSuite is a web-based Twitter client. Bit.ly - Bit.ly

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Humans of Marketing: Erik Bowitz

Conductor

The company was a software service that helped people build their resumes. There was a tool and then attached to it was a CMS where we published resume-writing and job-hunting resources. Christine: Are there specific teams that are successfully brought in on utilizing search insights?