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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools.

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You haven’t switched to GA4? Better get a move on

ClickZ

Attention B2B marketers – change is barrelling at you like a freight train. In a few quarters, Google Analytics 4 will become the go-to platform for mission-critical data. It’ll supersede Universal Analytics, shifting the analytics landscape drastically.

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What Is Demand Generation?

ClearVoice

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.

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Rethinking Your Go-to-Market (GTM) Technology Stack in a Converged Growth Approach

ANNUITAS

ANNUITAS has presented a series of posts outlining both ‘why’ and ‘how’ organizations can evolve their go-to-market approach to adopt what we refer to as a Converged Growth model. This approach has similar implications for our Go-to-market (GTM) Technology stack.

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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

What do marketers and Sesame Street monsters have in common? But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. In late 2019, Google Chrome made up more than 56% of the web browser market. They LOVE cookies.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

privacy and confidentiality, with respect to the processing of personal data in the electronic communication sector”. Were all essential company departments involved that work with personal data (e.g. human resources, IT, sales/customer support, marketing)? Have all the measures planned by the company been implemented?

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