Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. SEM is the exact opposite. Household income. Interests and lifestyle.

PPC 101

PPC Work Management SEO Top of Funnel 101

EMagine B2B Blog

JANUARY 6, 2019

In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic. Successful website design and development is about more than colors, fonts, and content. A key step in this is remembering that your website is not about you.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

QuanticMind

OCTOBER 19, 2018

The only difference is that you’re trying to attract the most consumers to your website who will efficiently convert or make a purchase. It’s possible to optimize for this because of the way PPC bidding works. Adjust your bidding strategy based on a user’s revenue-driving potential to optimize PPC strategy.

PPC 40

PPC Pricing Price Work Management 40

Marketing Insider Group

FEBRUARY 13, 2020

Optimizing title tags and meta descriptions on your website are among the most basic and essential things you can address to ensure your website is ranking properly among Google’s search engine results pages (SERPs). Is your online presence optimized with strong keywords of varying lengths? Mobile-First Indexing.

Paid Content 344

Paid Content Google B2B Marketing Mobile Advertising 344

Online Marketing Institute

NOVEMBER 8, 2010

Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program. Project the future income stream (and costs) for new customers.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

QuanticMind

JUNE 15, 2017

QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords . Similar Audiences, which builds target audiences based on past website visitors (but requires 1,000 cookies on file to qualify for RLSA).

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Brand Identity 40

Single Grain

JULY 5, 2023

Note: Because GPT-4 does not have the ability to maintain long-term memory across different conversations – it does not save or remember information between sessions or different threads – it’s helpful to keep one theme or question or prompt in the same conversation or thread.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52