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What Is an API? The Answer in 300 Words or Less

Hubspot

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. One of the first questions many marketers ask is: Why do all of these businesses share their data openly, for free? Why are APIs important?

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Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization

Hubspot

Use this project management software to help you arrange your calendars, set meeting schedules, track assignments, and store documents. Web developers will love this product, designed to build software with remote teams with code review and management for open source and private projects. 25) GitHub Wiki. 3) Basecamp.

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

I started my career in a traditional software company. Marketing did the trade shows and maintained the website, with a big gap between marketing and sales. What factors do you think are most important for someone looking at demand generation software ? How are Inbound Marketing and Demand Generation related?

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How to Get Better Marketing Talent

Hubspot

Do some research on the ones available for the skill gaps you need to fill the most -- for example, this EdX course in Digital Branding and Engagement , or this one on High Level Digital Marketing Strategy For Small Businesses from Udemy. For educators. When You're Building. It won’t look identical.

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A Marketer's Guide to APIs

Hubspot

Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? Most marketers know this feeling well. The past few years have been a sea of change for marketers: as an industry we have experienced the shift from outbound to inbound marketing. Need more leads?

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. 2) Product Pages.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.