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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP.

Keywords 118
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How to Get Started With Paid Search [Free Guide]

Hubspot

It's important to make clear that paid search is not a replacement for anything , but should instead be used to complement other inbound marketing strategies. When you think about how you should use paid search, one of the best ways to think about it is to use it as a complement to your inbound marketing efforts.

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The Ultimate Guide to Internet Marketing

Hubspot

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. For everything from getting started with email marketing, to email marketing best practices and lead magnets, check out The Ultimate Guide to Email Marketing. Email: JetBlue. Image courtesy of Moz.

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Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

Hubspot

In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. The inbound marketing movement, however, has helped bridge the gap that divides brands and publications. placement on SERP) whereas company blogs tend to rank around 7. How much better? Nearly 800% better.

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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type. As long as you have a unique brand name, you stand a strong chance of dominating the SERPs for your navigational keyword. This article makes no pretense to being a guide to inbound marketing.

SEO 28
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What Is Enterprise SEO? (Definition, Examples & Tools!)

Single Grain

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. Businesses having thousands of pages on their websites require specialized SEO teams and high-level strategies to drive more traffic.

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What is Social Media Marketing?

Biznology

I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” They’re dance partners.