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6 Ways to Get More From Your Webinars

BenchmarkONE

Chances are good that the webinar will rank better on Google SERPs, resulting in increased traffic and leads. . The transcription will come in handy when sharing your webinar video on sites like YouTube and Wistia. The service is unique in that it reaches a new audience outside the channels you use for inbound marketing.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Inbound Marketing.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Or YouTube? Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Their favorite video content marketing has a 60% returning customer rate.

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How to Leverage SaaS Customer Journey Stages

Directive Agency

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. Below are some specific benefits of customer journey mapping for SaaS businesses: Attract more inbound leads. Social Media Marketing. Lead Generation Forms.

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The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Adobe Experience Cloud Blog

AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. A recognized thought leader, he is a Marketing Land curator and was a SEOMoz Search Engine Ranking Factors and Google News Ranking Factors panelist in 2011.

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The 24 Best SaaS marketing agencies for 2023

accelerate agency

Here’s what to look for: Can they fulfill your SaaS marketing strategy requirements? Most businesses will be looking for SEO, content marketing, lead generation, and CRO. Make a list, and find an agency who’ll put together a SaaS marketing strategy based on your needs. What are your short- and long-term goals?