10 Ways to Kickstart Your Inbound Marketing Program
Digital B2B Marketing
MAY 1, 2012
Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. Traditional B2B marketers face a challenge. You want to change, but investing in inbound ahead of significant results throws a wrench in your budgeting and planning.
How to turn a good white paper into a great lead generation piece
MARCH 8, 2011
Great content or a great lead generation tool. Do you want a trickle of leads or a flood? Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. We craft a great white paper, like our highly acclaimed white paper on sales lead generation How to Find New Customers , sponsored by Marketo.
How to Measure Success in Inbound Marketing
The Forward Observer
JULY 2, 2014
Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Or maybe you’re the marketing person. Email Marketing.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing. Inbound Marketing.
Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
JULY 11, 2014
So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. And for inbound marketing to truly work, you''ll need to become an inbound marketing student.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Niche searchers can equal pre-qualified leads. First Things First: A Recap. Thankfully, no. BUT ….
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Well-written white papers can also serve as effective long-term lead-generation assets.
How To Increase Referral Traffic And Get More Leads
SEPTEMBER 22, 2016
Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. So, what is referral traffic and how can you use it to generate more leads ? Lead Generation
Why hiring a search marketing firm is a waste of money
MARCH 14, 2011
Sorry Search Marketing firms. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings. “Just think of all the leads that will pour in if you rank highly in Google when people search.. We did not hire a search marketing firm. Amen, Mike.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms.
101 Signs You're an Inbound Marketer
OCTOBER 27, 2011
We inbound marketers need to stick together! Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. 1. You can calculate visitor-to-lead conversion rates in your sleep. Tweet this! ). 2.
What Is Digital Marketing?
SEPTEMBER 1, 2016
And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing -- in other words, any form of marketing that exists online. So What Exactly is Digital Marketing?
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Director of Global Marketing for SAP.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 99 Marketing Terms to Improve Your Marketing Vocabulary. A. 1) A/B Testing.
43 Bright Ideas for Promoting Your Lead Gen Content
OCTOBER 23, 2014
So you just created a piece of content for lead generation -- congrats! . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Did you know, tweets with images generate 55% more leads than Tweets without images?!). 9) Host a contest. 31) Create a short video related to the offer to post on YouTube. Social Media. Google+.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?
12 Marketing-Takeways from the B2B Marketing Manifesto
SEPTEMBER 28, 2011
B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. I’d like to share Doug’s lessons with our fans. The B2B Marketing Manifesto became a Playbook, blog posts, etc.
Inbound Marketing Goes Global
DECEMBER 9, 2010
More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. used Twitter as the basis for this post. We crave knowledge.
@fearlesscomp congratulates the Nifty 50 Men of Twitter
JUNE 7, 2011
The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too.
SEO for YouTube: How to Search Optimize Video for B2B Marketing
MARCH 2, 2012
Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Inbound Links/Embeds. Title & Description.
How to Do Great Marketing with (Almost) Zero Money
MARCH 24, 2011
Can you really market a business without a lot of money? (We wrote this special post for March Marketing Madness. With limited funds, they cannot do outbound marketing – buy ads on radio, in newspapers or on TV. These approaches have been primary means of attracting business sales leads in the past. Follow interesting industry people on Twitter.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). Key Points from "Science of Inbound Marketing" Session. 1. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. 2. hate marketers.
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Resources
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
The Role of B2B Marketing is Shifting from Lead Generation to.
Industrial Marketing Today
MAY 7, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation by Achinta Mitra on May 7, 2010 in B2B Lead Generation , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies For as long as I can remember, B2B marketers have considered lead generation as their primary focus.
The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
SEPTEMBER 27, 2013
So, we went to every corner of the internet to find you the 10 most adorable, aww-inducing marketing campaigns ever. 10 Adorable Marketing Campaigns That''ll Make Your Face Melt. 1) P&G, "Thank You, Mom". crucial part of any inbound marketing strategy is something that lots of people forget about. inbound marketing Advertising Hey guys. It''s 3 p.m.
More Manufacturers Are Using Videos For Content Marketing
Industrial Marketing Today
JANUARY 10, 2011
According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). According to the same report, 82% of B2B manufacturing respondents indicated that they rely on content marketing to build brand awareness. Tyco Flow Control.
How to Do Great Marketing with (Almost) Zero Money
APRIL 26, 2012
Can you really market a business without a lot of money? With limited funds, they cannot do outbound marketing – buy ads on radio, in newspapers or on TV. Without deep pockets can they really market their businesses and get new sales opportunities? Better yet, watch my Mad Marketing TV interview with Adele Revella of the Buyer Persona Institute. What do they care about?
Can Your Customers Find Your B2B Industrial Company Online?
PWB Marketing Blog
AUGUST 17, 2011
B2B companies that blog generate 67% more leads per month than those who do not. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: Hubspot, State of Inbound Marketing Report, 2011. 69% of B2B marketers are shifting their budgets toward social media. Quick, type in your company name in Google.
Deconstructing the Four Stages of the Industrial Buy Cycle
Industrial Marketing Today
MAY 26, 2010
Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. Resources
56 Reasons Why Content Marketing Works
B2B Marketing Insider
JANUARY 2, 2015
Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Content marketing is not a tactic, it’s a long-term strategy.
Transform Your Marketing by HubSpot
APRIL 6, 2011
B2B Lead Generation : Transform Your Marketing by Hubspot. HubSpot is the awesome, fast growing inbound marketing software firm in Cambridge, MA. I’m envious – if I had 1/10 of their talent and resources, I’d own the world. The B2B lead generation company, Find New Customers uses Slideshare extensively and I create presentations there with audio and YouTube videos (I’m a Pro user) – we get lots of leads from it. Follow Jeff on Twitter or download the white paper, How to Find New Customers.
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . If budget allows, display should be part of an integrated marketing plan. Lead Capture and Lead Nurturing.
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
MARCH 13, 2014
The interviews are available on our blog and YouTube channel. Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. The quality of leads being generated nowadays is abysmal.
25 Key B2B Content Marketing Stats
SEPTEMBER 1, 2015
Marketing has changed a lot over the past few decades. With 91% of B2B marketers now relying on online content marketing, it’s important to take the time to step back and really look at the strategies your business uses to capture its customers. 84% of B2B marketers said that brand awareness was their main goal for content marketing, but it does come with additional perks.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. And 73% of U.S.
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
We have not changed the URL to keep the integrity of inbound links. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Email Marketing.
Crafting White Paper 2.0: My interview with Jonathan Kantor of Appum
APRIL 6, 2010
“ White papers remain the most effective piece of marketing collateral, with 80% of respondents finding them moderately to highly influential in the purchasing decision. (Eccolo Media). But in this world of hundreds of TV channels, YouTube, Twitter, et al, readers are swimming in information. This one ran in January. This is where the book Crafting White Paper 2.0