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Intent Data is a superpower. Here’s why.

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. But how does ZoomInfo Intent work?

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Intent Data is a Superpower. Here’s Why

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

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How Buying Signals Rise from Layers of Data

Zoominfo

“You can craft tailored messaging and content that’s going to resonate and help you connect with folks,” Sophia Chang, product marketing manager at ZoomInfo, said during a recent webinar, “Leveraging Real-Time Intent and Signals as a Secret Weapon.”. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

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Intent Data Redefines Demand Generation for Cybersecurity

PureB2B

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing. Challenges with Lead Generation.

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How Buying Signals Rise from Layers of Data

Zoominfo

Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase.

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3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Aberdeen

In the following three cases, equipping sales reps with intent data can help improve your retention rates. Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting.

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Why Sales Should Ditch MQLs for Intent Data, as seen on Drift

6sense

But with marketing qualified leads (MQLs), you only have an opportunity to provide value to your buyers after they’ve made themselves known to you. Luckily, today’s sales teams can instead use intent data and Conversational Marketing to reach the right prospects at the right time and provide value throughout the entire buying process.