Industrial Marketing Today
SEPTEMBER 20, 2010
In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.
Industrial Marketing Today
JANUARY 14, 2011
Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My The company is now the go-to source for specific soldering problems such as “head-in-pillow” defect and search engines are driving very qualified traffic even if they are only a handful.
Industrial Marketing Today
MAY 21, 2010
If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it.
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