Writing on the Web
SEPTEMBER 24, 2014
As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? ” Many of their success tactics can be replicated on your own business blog.
Writing on the Web
NOVEMBER 13, 2013
As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? Many of their success tactics can be replicated on your own business blog.
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Writing on the Web
FEBRUARY 17, 2014
An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” “Now ask yourself: Should this business-building tactic be delegated to someone who knows very little about you or your industry? “Ghostwriting content is not inherently bad. .
Writing on the Web
NOVEMBER 27, 2013
Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings. I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Well, we’re listed as #24, but hey!
Writing on the Web
JUNE 25, 2014
One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. According to Scott Yates, in yesterday’s Hubspot post , “You Can’t Fool the Penguin:”. After all, for small companies, hiring an expensive agency is often not feasible.
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