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Inbound Marketing for B2B: Discussion Recap

Digital B2B Marketing

Content Development Resources. Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. The New Inbound Marketing Content Requirements.

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LinkedIn for B2B Marketing and Sales: What’s Missing?

NuSpark Consulting

In a recent Series Pass webcast on social selling , she describes the modern buyer as fully empowered: “She’s digitally driven, starts her search on the web, belongs to multiple social networks [and] is mobile with multiple devices,” she states. Most effective B2B social media platform: LinkedIn: 66%. Will it happen overnight.

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More Free Marketing Training

The Effective Marketer

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

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8 Ways to Engage Alumni With Google Hangouts

Hubspot

Hangouts allows for simple sharing and records webcasts via YouTube. Harvey Simmons is the Dean of Marketing Affairs at EverTrue , which provides free resources on best practices in advancement and a mobile platform that helps schools and other nonprofits better track and engage their constituents. Image credit: Carlos Luna.

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The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

Implementing an Instagram presence -- in addition to social networks like Twitter and Facebook -- into your mobile marketing strategy is a no-brainer (if your audience is on Instagram, that is). SMS Marketing. Nonetheless, there are types of SMS messages that are appropriate coming from a business. I'll elaborate later in this blog post.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter.