search-engine 
Industrial Marketing Today
SEPTEMBER 20, 2010
HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The chart below shows the difference between B2C and B2B companies.
Industrial Marketing Today
APRIL 20, 2010
The second report on social media and b2b marketing is from HubSpot. Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now. Don’t forget to check out Social Media Success Summit 2010. Industry Report Overview from Michael A. Stelzner on Vimeo.
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Industrial Marketing Today
APRIL 26, 2010
Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.
Industrial Marketing Today
MAY 21, 2010
If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Define your target readers – Are you trying to build a following among design engineers, plant or operations managers?
Industrial Marketing Today
JUNE 4, 2011
Source: HubSpot). The single biggest benefit of blogging that I know of is getting found early and often when engineers and industrial professionals are researching solutions using search engines. You could write a blog post titled “Injection molding using engineered resins for automotive products.”
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