KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Along the way we’ll explain the research that prompted these recommendations.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

SEPTEMBER 16, 2014

According to Pew Research , as of January 2014, 90% of all Americans have a cell phone, 32% have an e-reader, and 42% have a tablet. Because a growing majority of the population is doing their web browsing on a variety of different devices, it’s important for your website to be responsive and optimized for every platform.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

JANUARY 27, 2015

Depending on how your company is structured, these could be questions for brand, email, product, customer service, or executive teams: Have we completed market research at any point over the last year? If your organization has completed marketing research, this can cut down the time it may take to put together accurate buyer personas.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JULY 24, 2015

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. When it comes the color of your website and logo, it’s worth researching color psychology to determine what you want your updated logo and company colors to convey.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Branding 120

KoMarketing Associates

NOVEMBER 10, 2013

Take a look at Derek’s latest KoMarketing post, “ 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile ” to get started. According to Social Marketing Forum and Hubspot’s State of Inbound Marketing Report, 41% of all B2B companies that use Facebook for marketing acquire new clients through the network.

Stats 120

Stats Facebook B2B Marketing B2B 120