B2B Marketing Traction

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What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 5 Tools to Battle Social Media Content Overload.

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You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). In the Inbound Marketing University course on Landing Pages, Jeanne Hopkins, Director of Marketing at Hubspot , offered up this conversion equation. If you’re a business owner, chances are you’ve spent a lot on online marketing.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Many of the business owners were savvy about search engine optimization, having worked on getting found online over the years.

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