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The ethics of AI-powered marketing technology

Martech

HubSpot’s Content Assistant and Chatspot AI Content Assistant helps marketing and sales teams ideate, create and share quality content in a matter of minutes if not seconds. Transparent privacy policies and easy-to-understand terms and conditions are essential. Data ownership. Data minimization. Get MarTech!

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DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

Let’s dive in and find out if it’s really the better pick. Its seamless integration with platforms like HubSpot streamlines campaign management, making it a favorite among marketers. Seamless Integration : Works smoothly with platforms like HubSpot for easy campaign management.

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The Ultimate Guide to GDPR for Advertising

QuanticMind

Hubspot did a survey in November and found that only 15% of companies had done anything to become compliant. That means: You can’t bury consent in the Terms & Conditions. No more pre-checked opt-in boxes that consumers can overlook. They must take action to opt in. Establish new practices for data collection.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Every email message you send out has to include your valid physical mailing address.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

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Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

Google invested a massive amount of cash to better understand human words and their context (check out this article on NLP in SEO ) and is now better at understanding context, general tone, and the purpose of your content while analyzing the text. A good CTA will lead them to a landing page, and you’ll avoid the terms-and-conditions issue.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

Now that that’s out of the way… What Is a Landing Page Builder? A feature-rich landing page builder helps you try out a bunch of styles before finalizing a great landing page that suits your branding and objectives the best. And in his experience, Leadpages’ templates came out to be the most highly converting landing pages.