Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Monitor social media for conservations with buyers. 1 in 3 US buyers are influenced by social media in their purchases. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. Check us out !

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Kaon

SEPTEMBER 17, 2015

Branded organic search, referral traffic, and social media traffic are among the most impacted audiences with regard to effective PR. ” – Christopher Penn Filed under: Marketing Guru Tagged: Boston , Brand Awareness , content , Hubspot , Inbound , Measurement , PR , Public Relations , Referral Traffic , social media. .”

Hubspot 100

Hubspot Conference PR Public Relations 100

Kaon

SEPTEMBER 16, 2015

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Filed under: Marketing Guru Tagged: business challenges , change , Cognitive thinking , content , Content marketing , Hubspot , Inbound , marketing , Memorable Content , Neuroscience , Science.

Hubspot 100

Hubspot Conference Inbound Marketing Tagging 100

Kaon

SEPTEMBER 15, 2015

Intersection of Content and Social Media, presented by Sonia Simone from Copyblogger. This session focused on how your social media posting should be about content promotion and how vital it is to always optimize your content for social sharing. What does your organization do to make your audience’s world better?

Conference 100

Conference Hubspot Social Media Mobile Marketing 100