LeadSloth
MAY 16, 2009
This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH). June 8th I will officially start as a full-time consultant.
LeadSloth
APRIL 29, 2009
In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog.
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Hubspot
FEBRUARY 22, 2011
An InsideSales.com study found that 35-50% of sales go to the vendor that responds first to an inquiry, and a HubSpot study found that response rates decline as the age of a lead increases. Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. Connect with HubSpot :
Hubspot
OCTOBER 10, 2012
Lead nurturing is a crucial part of any effective marketing strategy. Because if you’re not managing your leads properly, you're wasting your time, marketing resources, and money. Workflows go way beyond simple marketing automation , though. Workflows are one of the most powerful tools available to the modern marketer.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.
Hubspot
JANUARY 7, 2013
That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. Is your sales team upset with your marketing team for sending them subpar leads? It’s tough being a marketer when you have to manage so many relationships internally, externally, online, and offline.
chiefmartech
OCTOBER 29, 2017
Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker , was released in May 2017 with nearly 5,000 marketing technology companies on it. How have they fared?
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