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State of Content Marketing 2019: Creativity Strikes Back

Contently

She’s the former editor of Money magazine and now the VP of marketing at Monster.com. The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents.

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Battle of the Titans: Content Marketing vs. Traditional Advertising in the Financial Sector

ClearVoice

Lead generation: As Lindsay Kolowich of HubSpot Academy notes , “The more delighted a visitor is with your content, the more likely they are to click your call-to-action.” Amid the #MeToo movement, the Peloton ad went viral for its alleged sexism. ” The post instantly went viral.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Are you ready? Let’s begin!

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The Art and Science of Viral Videos

Hubspot

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

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Social Media's Next Victim?

The Effective Marketer

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. United States License.

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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Hubspot

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. The company also pays YouTube influencers to post videos of themselves trying different Warby Parker glasses on. No one can guarantee that a video will go viral.

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The 17 Best Advertisements of All Time

Hubspot

The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Just 11 years later, the answer was 1 of 2, according to TIME Magazine.