article thumbnail

The Beginner's Guide to Customer Targeting

Hubspot

Consider this post by HubSpot on Instagram: View this post on Instagram. Source: HubSpot Research #stat #hubspot #growbetter #sales. A post shared by HubSpot (@hubspot) on Dec 13, 2019 at 8:01am PST. This example shows how HubSpot uses graphics and branding to connect with their audience.

article thumbnail

State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. HubSpot was clearly onto something.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Content Strategy for Small Businesses

Scoop.it

How to Build an SMB Content Strategy. A real-life example is Cosmopolitan magazine, which considers 18- to 34-year-old women their core target audience. And while the magazine and website have a diverse marketing strategy, they appeal primarily to this audience. HubSpot also places CTAs strategically throughout their blog posts.

article thumbnail

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers.

article thumbnail

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SMB and Distribution. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Cindy Bates.

article thumbnail

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SMB and Distribution. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Cindy Bates.

article thumbnail

Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. The average local SMB gets called on by up to 34 sales reps every month with only up to 9 of those reps securing appointments. But why not?