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Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. in 2012, according to research published by eMarketer. Historically speaking, the media industry created the advertising industry.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. More than 1.5 and Windows Update at 3.3%.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I ” Nearly a quarter prefer video content to text. And 73% of U.S.