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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Educational Courses Are Lead Gen Machines. Way back in 2011, some employees at HubSpot had an idea. Per HubSpot, the Academy educates “tens of thousands of users every month.”

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Educational Courses Are Lead Gen Machines. Way back in 2011, some employees at HubSpot had an idea. HubSpot was clearly onto something.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. More than 1.5 and Windows Update at 3.3%.