Optinmonster

FEBRUARY 21, 2024

Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. He got Hubspot VAR Inbound Marketing certified, Google AdWords and Google Analytics certified, Hootsuite certified, and completed about 3-4 other marketing-related educational programs.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Downloading an ebook or white paper. HubSpot has also found similar results, with some variation based on blogging goals. Image source: HubSpot. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Golden Spiral

JULY 2, 2021

When you consider the keywords people might be searching for in relation to your company’s product or service, “ebook” or “white paper” probably don’t come to mind. When you consider the keywords people might be searching for in relation to your company’s product or service, “ebook” or “white paper” probably don’t come to mind.

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Ongoing SERP reporting. 2 white papers (one every 6 months).

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. Use a tool or simply pen and paper to draw a map of journeys on your website you want your visitors to go through based on their interests. Of course, in 2020, most companies get the importance of blogging. Keyword difficulty is rising.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Single Grain

FEBRUARY 8, 2023

The “People Also Ask” questions in the Google SERPs make for great titles for your H2 and H3 sections. Analyze the “People Also Ask” section of Google’s SERPs to identify pillar and cluster topics. You can even create a free tool for your audience and link to relevant subtopics from that page.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Optinmonster

AUGUST 27, 2023

Apart from blog posts, you can also gate: News articles White papers and research Webinar and video replays Checklists and cheat sheets Downloadable resources and tools Any lead magnet Content gating can be a quick way to help you understand who your audience is and what matters to them. Learn more about creating case studies in our guide.

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96