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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal.

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5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)

Hubspot

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. best practices and social media platforms.”.

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How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Conversion tracking helps your firm measure your content marketing return on investment by tracking the actions users take after viewing or engaging with your website and social media content.

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Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January

B2B Marketing Zone Posts

There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. A simple way to make your landing pages social media friendly is to use a plug-in like ShareThis or AddThis.

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6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. I think at one point I even put "drag and drop interface" in my RFP. 3) People don''t exist in a vacuum.

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The 9 Best and Worst Questions to Ask in a Marketing Automation RFP

Hubspot

Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Here are some examples of the best and worst questions you can ask in a marketing automation RFP. Getting an arbitrary percentage from each vendor is not the right question for an RFP.

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The Right Way to Think About Your Marketing Software RFP [+Sample]

Hubspot

You end up with pages upon pages of data, case studies, and background information, but no real answers to why this partner is the right choice for you, or how your entities will work together to achieve your marketing goal. Here are some ideas on how to optimize the RFP process to work for your company. What's the award for?