ViewPoint

MARCH 6, 2012

Brian Halligan, CEO and Founder of HubSpot. With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media).

Forrester 120

Forrester Buyer Personas Peer-to-peer Lead Ranking 120

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. Here’s what to outline to set your company up for social success: 1.

Enterprise Management 79

Enterprise Management Digital Asset Management Work Management Social Media 79

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Conversion tracking helps your firm measure your content marketing return on investment by tracking the actions users take after viewing or engaging with your website and social media content.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. I think at one point I even put "drag and drop interface" in my RFP. Share your stories with us.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

SpotMe Blog

JULY 21, 2023

Common integrations include Hubspot , Salesforce , Marketo , or Veeva if you’re a life science or pharma company. 52 reviews) To find the event platform that meets all your event registration and other event needs, download our event RFP template and start sending it to vendors right away. #7 Reviews G2 Score: 4.5 (249

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

B2B Marketing Zone Posts

FEBRUARY 2, 2010

There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. A simple way to make your landing pages social media friendly is to use a plug-in like ShareThis or AddThis.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Hubspot

JANUARY 30, 2013

That's why we created an RFP for you to help evaluate your marketing software providers -- download your copy, form-free, here -- and wrote this blog post to show you how you can think about the RFP process. Here are some ideas on how to optimize the RFP process to work for your company. What's the award for?

Enterprise Management 28

Enterprise Management RFP Work Management Marketing Management 28

Hubspot

DECEMBER 1, 2014

Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Here are some examples of the best and worst questions you can ask in a marketing automation RFP. Getting an arbitrary percentage from each vendor is not the right question for an RFP.

Marketing Automation Services 28

Marketing Automation Services RFP Marketing Automation Automation 28

Customer Experience Matrix

SEPTEMBER 23, 2010

Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.) These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot. In the case of marketing automation, landing pages encroach on Web hosting and search engine optimization vendors while marketing databases encroach on CRM and social media management.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Hubspot

SEPTEMBER 12, 2018

And while we knew social media had been weaponized for election interference, we didn't yet know to what extent. For Twitter, it was submitting a public RFP to measure its network health. And for others, it was releasing tools for measuring how much time you might be spending on a given social network.

RFP 64

RFP Eye-Tracking User-Generated Content Twitter 64

B2B Marketing Zone Posts

JANUARY 4, 2011

There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. What’s Up, Blog?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Hubspot

DECEMBER 28, 2015

Monitoring, responding and analyzing social media. If you decide to start evaluating different marketing platforms use this marketing automation RFP (Request for Proposal) kit to help you think through the various components of a successful solution evaluation. Creating and sending email. Building landing pages.

Budget Management 28

Budget Management Spending Work Management Marketing Management 28