Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The chart below shows the difference between B2C and B2B companies.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JANUARY 3, 2011

Source: HubSpot ). Business blogs help marketers generate more sales leads by: Rapidly growing the number of pages indexed by Google and other search engines. Savvy industrial bloggers can write articles using carefully researched keywords and phrases that match these searches. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 4, 2011

Source: HubSpot). The single biggest benefit of blogging that I know of is getting found early and often when engineers and industrial professionals are researching solutions using search engines. With a static Web page, it would be difficult if not impossible to rank high using those long tail keywords as a keyword phrase.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60