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HubSpot Product Update Roundup—October 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

Also on the radar is the way consumers are becoming increasingly concerned with privacy. This shift is leading us toward a cookieless future, which means moving away from targeting ads based on tracking user behavior with cookies and instead using first-party data to deliver personalized experiences. situation].”

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Ready, Set, Launch: 7 Things to Include in Your HubSpot Website Launch Day Checklist

SmartBug Media

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

A Google blog post announcing the phaseout explains, "Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands.". Earlier, in August, Google announced it was developing a "Privacy Sandbox."

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What General Data Protection Regulation Means For You

Stevens & Tate

GDPR (General Data Protection Regulation) is legislation that went into effect in May of 2018 which gives you as an individual more rights and protection over your personal data. GDPR also affects B2B businesses because client and employee names, emails and job roles can all be used to personally identify individuals.

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Best CRM software for Consultants

TrustRadius Marketing

Features like these can both eliminate stress on one person or small teams and improve their everyday needs. You can take your company to the next level with a solution that can both alleviate your day-to-day tasks and meet your business goals. HubSpot CRM. HubSpot Free CRM allows unlimited users and 1 million contacts.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

This is a critical step that often slips managers’ minds, causing them to purchase software that reflects their personal preferences, and not those of the company. Perhaps, a CRM or a CMS? If you’re creating a website for your company, you might think about using a content management system (CMS).