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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. It has proven to be a great way to increase efficiency and transparency. LinkedIn, Twitter.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Return on Marketing Investment (ROMI). SERP Position Zero. Many of these are foundational — and few marketers would argue they aren't important. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks.

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Do SmartBug's Marketing Services Fit My Manufacturing Company?

SmartBug Media

Here are five questions you should ask yourself and your team to help answer the question, “Do SmartBug’s marketing services fit my manufacturing company?”. At our core, SmartBug ® is an inbound marketing organization. Are there potential customers that you haven’t sold to? Would you like to know who your hot leads are?

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Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017

Hubspot

2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Marketing became much more about the width of your brain than the width of your wallet. The Second Act of Inbound Marketing.

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Rand Fishkin Discusses the Future of SEO & Inbound Marketing

Hubspot

Rand Fishkin recently hosted an Ask Me Anything (AMA) session on inbound.org -- the community for marketers to connect and share -- in order to create the space for inbound marketers, SEO professionals, and anyone else to ask their questions, voice their concerns, and gain insight from Fishkin''s experience and expertise.

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Practical Advice From Rand Fishkin on 9 Common Marketing Problems

Hubspot

Or maybe you''ve heard of the acronym "TAGFEE," one he and Moz cohorts created to explain their code of conduct: Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional. Rand uses The One Metric as a one-stop gauge for metrics like bounce rate, downloads, time on site, conversions, social shares, links, SERPs rankings, etc.