Crimson Marketing

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Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . Mike Volpe is the CMO of HubSpot. He joined HubSpot seven years ago as the company’s fifth employee.

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The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. ” To read all of the survey results and learn more, check out HubSpot’s ebook, The Demand Generation Benchmarks Report.

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Is Content Marketing Still Worth It?

Crimson Marketing

HubSpot is a good example of such a company that offers content marketing technology. ” Though the potential for returns are large, even HubSpot understands content marketing solutions are not for everyone and don’t fall under a one-size fits all category. Certainly ranking on the first page of Google helps, a lot.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

Image: Courtesy of HubSpot . Here’s Morgan Freeman “promoting” one of his movies during a Reddit “Ask Me Anything” (AMA): It’s usually not a good idea to fall asleep during an interview or product promotion (Freeman’s team had to answer questions for him!).

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7 Halloween Costume Ideas for the Marketing Jokesters

Crimson Marketing

Hubspot ). . One of you is a penguin, the other a panda, and the last a hummingbird. Don’t like any of the above? Dress up as a Mad Men character. Image: Courtesy of Holly Would If She Could. HAPPY HALLOWEEN! The post 7 Halloween Costume Ideas for the Marketing Jokesters appeared first on Crimson Marketing.

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Is Email Marketing Making a Comeback?

Crimson Marketing

According to research from Hubspot, emails that appear to come from a real person (such as a person on the marketing team rather than a generic company email) are more likely to be clicked. Test your campaigns to see what days and times give you the best response. Email marketing is not finished when you press “send.”

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Why Sales-Marketing Alignment Saves $1 Trillion per Year

Crimson Marketing

Source: HubSpot. Sales-Marketing aligned organizations close 38% more deals Click To Tweet. Businesses with effective Sales and Marketing alignment achieve 208% higher marketing revenue than organizations with disjointed teams. . The post Why Sales-Marketing Alignment Saves $1 Trillion per Year appeared first on.

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