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The History of the PDF and Its Marketing Limitations

SnapApp

Now, let’s all pause for a second to think about how much more complicated life would be if you couldn’t send a locked file format that worked seamlessly across devices and systems. of PDFs living on the Internet. The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers. The History of the PDF.

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How to Create Great Gated Content From Existing Content

Content Marketing Institute

Wouldn’t it be better to find new ways to bring people to the high-value content you’ve already created? You truly can create a quality product that generates leads based on the good work you’ve done. Do you want more leads or qualified leads? Repurpose plan in a nutshell. But first …. Before you dive in.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

They all need to be excellent if you want to proceed. If I had to choose one, I’d choose ideation , because most people start way too small for success. If your ideas are big, the content follows and everything falls in place. You can always scale back from a big idea, but it’s harder to scale up. How can you manage risk in your content marketing?

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Ask a Content Strategist: How Many Stories Should I Publish Per Month?

Contently

Rule 1: Quality trumps quantity. Sean successfully challenged my thin logic, and soon after I focused all my attention on high-quality, original stories. I also had no idea how to lock the doors and was afraid all the computers would get stolen if I left.). This is a dangerous month for marketers.

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How Much Should You Brand Your Content Hub?

Content Standard

Over the years those non-sales sections of a website have been called many things—microsites, company blogs, content hubs—but the purpose has been constant. Once upon a time, all good web content lived on a company website. It was a few product pages probably viewed on Netscape, surrounded by 8-bit gifs to add “engagement.”