The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss
The Forward Observer
MARCH 15, 2024
In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. His work can be seen in tech brands including Intel and Texas Instruments and categories like banks and insurance companies. Allen Weiss and Debbie J. About the Author Allen Weiss, Ph.D.,
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