The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method will teach you how to tell powerful stories that actually work in sales. The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. His clients include Google, Visa, and Oracle, to name-drop a few.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

DECEMBER 15, 2023

In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. Christensen, Taddy Hall, Karen Dillon, and David S.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

FEBRUARY 2, 2024

It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients.

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

The Forward Observer

DECEMBER 1, 2023

This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepare you for dealing with various conversational barriers like information overload, multitasking, ambiguity, mistrust, unconscious biases, and more. DISCOVER Questions® is a framework to make your questions more purposeful.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

NOVEMBER 10, 2023

As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

DECEMBER 8, 2023

Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. He has worked with Fortune 50 clients and businesses of all sizes around the world to lead business growth. Best-selling leadership author and business growth consultant Scott K.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

JANUARY 12, 2024

Standout Startup offers an essential marketing toolkit to help you stand out from the competition. About the Author Allyson Letteri is a marketing leader and startup advisor who helps tech startups launch winning go-to-market strategies. Allyson now works with founders and VCs to accelerate their startups’ growth.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. patents.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

FEBRUARY 9, 2024

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel About the Book In his bestselling first book, Eric Siegel explained how machine learning works. is a leading consultant and former Columbia University professor who helps companies deploy machine learning. The greatest tool is the hardest to use.

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339