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Book Review: Social Media Marketing

Webbiquity

Wikis (Wikipedia, hundreds of specific topic-focused wikis). But the best ones take the time to understand their clients’ businesses, help craft social media policies and plans, and can even productively engage on their clients’ behalf.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. The fee-based version of SM2 does everything the freemium version does plus providing unlimited searches and results, filters, boolean search strings and alerts.

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Social Media is Simpler Than You Think

Webbiquity

What new products and services might help you operate your business more effectively and efficiently? Think about “listening&# in the broadest sense of the term, encompassing all of the things you do to keep abreast of what’s happening in your industry and your market. What are your competitors up to? What are the trends?

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

While it’s inappropriate to simply write a blog post extolling the wonderfulness of your product or service (that’s a marketing slick, not a helpful blog post), there will be times when, in presenting a solution to a problem, a mention of your product naturally fits in. “help desk software&# instead of the product name).

ROI 100
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How to Write a Social Media Policy

Webbiquity

With that understanding in place, all of your people can help contribute to achieving your company’s social media objectives — or at least not thwart them. Social media sites include the following: • Social networking sites (e.g. LinkedIn, Facebook, Plaxo, Hi5, etc.). Social sharing sites (e.g. YouTube, SlideShare, Flickr, etc.).

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

In addition, we can say whatever we want in an e-mail and not get interrupted by someone else’s point of view,&# and suggests using other communications methods such as instant messaging, phone calls, live meetings, web conferences, blogs and wikis in situations where those tools are really more appropriate and effective.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Why B2B Marketers Should Leverage Flickr by Search Engine Land.