| | | B2B Memes | |  Help + Prospect | 3 articles |
| Page 1 of 1 | Previous | Next | B2B MEMES OCTOBER 8, 2010 Nine Keys to a Robust Editorial Career in Social Media You’ve probably heard the horror stories about people leaving compromising or questionable information about themselves on the Web that ends up damaging their job prospects. While he wrote it to help others achieve their goals, it has earned him enormous career-building exposure as well. If you see what you do as a job, you’re replaceable—and your career prospects aren’t so hot. For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. This isn’t necessarily a bad thing. | B2B MEMES NOVEMBER 29, 2011  “Content Is Power”: Q & A with Mark W. Schaefer Through my classes (I teach at Rutgers) and speeches, I help people connect the dots and that is very rewarding. What do you think of the prospects for young journalists today? Mark W. Schaefer. couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. Our goals were fundamentally different. | | | | | |
| B2B MEMES APRIL 20, 2010 Is B2B Ready for Corporate Journalism? It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. Anything that might throw that point of view in doubt has to be left out, “even if it is true and even if it might help the reader understand something better.”. Helping to keep content marketing honest, says Pigott, will be the remaining independent journalists serving as editors and curators. What adds heft to this view is its basis in experience. Why then does the writer do it? ’”. | |
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