B2B Memes

APRIL 20, 2010

It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. The commenter’s position was that by doing so, you are inevitably compromising the journalistic goal of telling the truth. ’”.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

NOVEMBER 29, 2011

I don’t buy everything he says—such as his position on ghost-written blogs —but I always admire the way he argues his case and the respectful and constructive way he engages those who disagree with him. I am in a fortunate position where I have had a foot in both marketing worlds, traditional and digital. It makes us more real.”

Content 100

Content PR Social Media Ethics 100

B2B Memes

OCTOBER 8, 2010

You’ve probably heard the horror stories about people leaving compromising or questionable information about themselves on the Web that ends up damaging their job prospects. While that may be an extreme position, there’s no question that blogging experience is becoming a de facto requirement for B2B job applicants.

Social Media 100

Social Media Media Lead Ranking Blogger 100