Biznology

JANUARY 6, 2020

Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. I’ve known Chris Jeffers for years, but 2019 saw his major move.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Biznology

MAY 29, 2013

You want to be seen as not only up to date, but trustworthy and helpful. Help your customers buy. When they are ready to make a purchase decision, they will better understand how you can help them—and why they perhaps should select you over your competitors. Sort of like the Boy Scout law. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

ViewPoint

JANUARY 26, 2012

Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. With 18,500 business lists available for rent in the U.S.,

B to B 120

B to B netFactor Media SEM 120

PureB2B

MAY 30, 2022

All of these tools will help you identify contact details for leads, which your sales reps can use to reach out and engage with them. These tools help you source qualified leads at scale based on your specified criteria, and they all provide you with emails and direct dials. Best Lead Generation Software and Tools.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

WebMarketCentral

DECEMBER 8, 2008

someone from IBM visits your site; that's great, but it would helpful to know whether the visit came from Armonk or from one of IBM's hundreds of other office locations). And again, if the used properly, they can be helpful in engaging site visitors who perhaps aren't quite ready to become a "lead."

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Martech

JUNE 27, 2023

This is a classic content marketing play whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, videos and all information intended to help visitors learn and present themselves as their trusted partner in that task. Make it easy for the content to be found.

Marketing Websites 108

Marketing Websites Marketing Management Peer-to-peer netFactor 108

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40