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What Works - What Doesn't
JANUARY 16, 2023
But can it do technically oriented marketing collateral and thought leadership? This is a clear time saver and a good start to writing a marketing piece – but only a start. Not the subtle, “help the reader first” approach most of my clients prefer. That’s a good start on a popular culture blog. Advantage: Human.
What Works - What Doesn't
JANUARY 21, 2022
Artificial intelligence and machine learning can slash the number of false alerts that tie down operations staff, speed troubleshooting of problems, and help developers and architects understand and manage fast-changing, cloud-based IT environments. Market researcher Gartner estimates that the AIops market ranged between $900 million and $1.5
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What Works - What Doesn't
OCTOBER 5, 2021
That’s because their creators were too focused on their own approach to the market, and too little on what the reader needs to know. Describe the business benefits you delivered to each, and the unique capabilities that helped you deliver them. Tune the Problem Statement. Bare lists of brand name partners. Translate for Mere Mortals.
What Works - What Doesn't
NOVEMBER 8, 2021
After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. Adding a contact name and information (if not of the author, then to a PR contact) to every blog post would also help in case a reporter likes the insights they’re seeing and want more.
What Works - What Doesn't
MAY 18, 2023
This not only helps ensure its accuracy but identifies who generated the data and is liable if it results in harm from poorly trained AI models. The right data, if properly stored and curated, can uncover new markets. But before doing so, they must keep multiple plates spinning.
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