Industrial Marketing Today

MAY 26, 2011

Create an online version that supports complex parametric searches to help design engineers find the exact part from your inventory of thousands of SKUs. Help engineers specify your industrial products and add them directly into their Bill of Materials (BOMs). A QR code can hold a lot more information than just a simple URL.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

AUGUST 26, 2011

They know what they need and are looking at vendor sites for specific information. This where traditional outbound marketing like print ads, phone calls and direct mail can help in maintaining top-of-mind awareness even when the prospect is not actively looking to buy. Use dynamic content in your email marketing.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. That’s precisely why Kerry’s article caught my attention.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog. You can help search engines find your older posts by using a “related posts” plugin.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60