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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Even though the underlying structure might be essential to a good novel, it’s not presented in such a bare bones manner. Most are mind-numbingly dull. Why Case Studies?

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How to Save the World

Buzz Marketing for Technology

What this chart says is that: Our social value to others is a function of (a) the extent of our knowledge, our thinking competency (critical, creative and imaginative), and our communication skills (conversation, presentation and demonstration), and (b) our ability to integrate these three things. February 28, 2008. -->. Social Fluency.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Market pulse was tougher to discern.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

A t last weeks conference, one of my presentations was on PKM. < £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited. Was the training inadequate? Was the content badly indexed?

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How to Save the World - PKM An Update

Buzz Marketing for Technology

A t last weeks conference, one of my presentations was on PKM. < £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. We did about 100 interviews, and tried to get at the root causes of the problems and concerns they cited. Was the training inadequate? Was the content badly indexed?

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Second, there is no order of merit to the presentation of these predictions. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. That much is apparent I compiled this year’s list of marketing and communications predictions. There are some caveats to note.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more. Why is this so? Yahoo’s PPC ROI Calculator.

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