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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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The key to a great landing page? Treat your customer like Kim Kardashian

Liveintent

” As someone who helps brands build their e-commerce expertise and DTC growth marketing strategies, Sharma wrote the guide on building great landing pages. The company invites new customers to purchase six capsules for the price of five – a $14 discount off their first order. So there’s a lot more margin to be made.”

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How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment. What To Look For: Ask for a custom work sample for which you’ll agree to pay market price.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

In fact, it needs to happen in order to succeed. Survivorship bias can warp the expectations of both leaders and new team members, and digging up your 'graveyard of knowledge' can help elicit new ideas and insights that could contribute to major breakthroughs in marketing and optimization.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

The authors characterize two marketplace types: Red oceans are traditional, highly competitive markets. They are usually no-growth markets filled with hungry businesses competing primarily on price. They even include sample scripts for team leaders to follow during group question-and-answer sessions. Detailed advice.

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

In no particular order — follower count or prominence or anything like that…. In the end, you understand experimentation better, from sample size and test results down to statistical significance. Growth marketing Optimization truths from the lips (and brains) of industry legends. Let’s dive into the names. (14

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Marketer of the Month Podcast – The Logistics of Revenue Driven, Quality Focused and Automated Marketing with WordPress.com’s Director of Growth

Outgrow

About our guest: Phil Gamache has been a Demand-Gen Manager, a Marketing Automation Manager, a Marketing Director, a Marketing Technology Instructor, a Marketing Ops Manager and a Director of Growth Marketing. So could you talk a little bit more about what that means from a marketing standpoint?