Want to be Trusted? Here’s a Crash Course in Brand Journalism
Content Marketing Institute
FEBRUARY 1, 2019
Always tell your readers where your information is coming from,” says Monique El-Faizy, a freelance journalist who has written for The New York Times, The Guardian, and The Washington Post. It’s based on a sample size of one – a credit card company that no longer exists. Accurately linked, high-quality sources say, “We can be trusted.”
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